In , Slimane announced the relaunch of the couture line — a project that he had been perfecting since his appointment three years prior. On 1 April it was announced that he would be leaving Saint Laurent. Lawsuits ensued and were only settled when Slimane won his case in April His successor, Anthony Vaccarello, remains at Saint Laurent to this day and he brings yet another fresh outlook on how the label should be driven forward.
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Home2 Suites by Hilton Parc Lafayette. Residence Inn Lake Charles. Calling the brand Saint Laurent won't be too much of a stretch, as people already call it that, but will we really call it SL for SLimane?
What about all the stores and beauty products and that iconic logo? Won't changing everything be incredibly expensive and confusing? Would the value of vintage or pre-Slimane YSL then go up? Then again, perhaps the company had already been considering it.
Update: This is really happening!! And that's not all. Slimane's inspiration for the house's branding makeover reportedly comes from , when the company first introduced its ready-to-wear line under the name Saint Laurent Rive Gauche. He plans to use similar fonts and wording from that time.
However, the Yves, along with the iconic YSL logo, won't disappear entirely. The full Yves Saint Laurent name will continue to be used for "institutional purposes" and the logo will remain the same.
The decision to cut "Yves" out of the picture provoked an outcry from fashion bloggers. Slimane's spokeswoman said he was drawing inspiration from , when the ready-to-wear line was launched as Saint Laurent Rive Gauche. The name changed again after Saint Laurent retired. He produced the label's last haute couture collection in , and died in The founder himself may have approved, as he enjoyed making radical changes: he became the first couturier to diversify into ready-to-wear, pioneered the trouser suit and introduced the first black models to Paris catwalks.
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