Now, with Madewell diving into menswear, the distinctions between the two on a brand level are thinner than ever. The real question for J. Crew is: If Madewell is doing everything that J. Madewell admits that running a business at its current size is new to it.
As it gets bigger, the company says its inexperience could be a risk factor. In addition to any impact from extreme weather on Madewell store traffic, the company said climate change could impact inventory.
Not only could J. Crew ultimately end up being a competitor to Madewell after the spinoff occurs, but Madewell warns that J. Madewell also highlights the risks that come with being a specialty retailer in the current landscape.
There are plenty of competitors in the denim space, including American Eagle Outfitters Inc. Shares of Paysafe Ltd. Tonya Garcia is a MarketWatch reporter covering retail and consumer-oriented companies. You can follow her on Twitter tgarcianyc. She is based in New York. Tonya joined MarketWatch from Moguldom Media, where she was business editor for MadameNoire, a website targeting African-American women with a range of content from personal finance to economics, politics, education and lifestyle and entertainment.
Subscribe Login. Sections Startups Retailers Platforms Events. Digiday Media Digiday Glossy Custom. Most Read. DTC Era. Nov 12, Recognizing the companies and campaigns modernizing retail in the digital age. Submit Now. Within a few years, that began to change. Revenue from the J. She noted that other classic, preppy brands like Ann Taylor and Talbots have also been struggling.
Madewell was originally a New Bedford, Massachusetts, workwear company — as in bib overalls, not patterned cardigans — that was founded in Mickey Drexler, the former chief executive of J. Crew, acquired the trademark just before he joined the retailer in the early s.
He used the history of Madewell to lend a sheen of authenticity and heritage to the brand.
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